Bosi
BOSI is an interactive web-based marketplace and navigation service for Bosnyák Market, designed to make market shopping more accessible and engaging for younger generations. Using QR codes at entrances and stalls, visitors can browse products, search offers and plan a shopping route, while a simple vendor interface keeps product and map information up to date.
Brief
Open call design brief for Market Hall at Bosnyák tér, Budapest. The aim is to help and scale local business with a product, service or system.
Approach
Attracting new, younger shoppers, and keeping pace with an accelerated consumer society.
Core idea
A web-based market navigation system, accessible through QR codes placed at the entrances, using vendors' faces as points of orientation.
Research
Research tools: desktop research, interviews, questionnaire.
Problem map and insights
Target group and How Might We?
Traditional markets are losing younger shoppers to supermarkets - how do you make navigation, offers and vendor stories legible without stripping away the market's character?
V1: Core concept
Local recipe-based routes,
Face-based navigation
Development
From fixed offers to personalisation.
1: Own list
2: Free search, and filtering
3: Database, vendor profiles
Prototyping
Figma to Claude Code.
Bosi is my thesis-semester project, still in progress - it's the first time I've designed a full service end-to-end, from a physical space through to the interface, and it's set the direction for the systems-level work I want to keep doing after graduation.